Hi, I`m Ulrich!
If you are looking for an Digital Marketing Strategist and Trainer for Holistic Hospitality Marketing:
You found one.
Dedicated to elevating the Digital Guest Experience and always in Search of Excellence!
Join my AI & Digital Hotel Marketing Masterclass - Express Edition - November 21th!
Ulrich Franke: Digital Strategist, Speaker, Blogger, Author & Podcast Host
Current Position
Managing Director, Acronym Europe GmbH
Homebase: Berlin, Germany
Tel: +49 (0)172 9333084
uf@ulrich-franke.com
Master Degree
Business & Media Pedagogics, Journalism & Communication Psychology, 2000 – 2004
Additional Qualifications:
Journalistic Volontariat
German Wine School (DWS)
Expertise
Digital Marketing Strategist
since 2014
PR, Content & Digital Marketing
since 2004
Projects
Finished 300+ Projects
since 2004
Focused Industries:
Hospitality, Wine, Travel & Fine Brands.
Marketing Services at a Glance
How Effective is Your Marketing Strategy in Driving Real Results?
PRODX 360 - The Ultimate Guest Experience Audit
Let me check in and check out how to boost your hotel’s ROI with a 360° data-driven audit. Providing clear answers on what works and what doesn’t.
I dive deep into your hotel’s guest journey, appearing as a Mystery Guest both online and offline. Experiencing every step through the eyes of your guest, I uncover where your marketing excels, where it falls short, and where improvements and savings can be made.
From first impressions in search and online travel platforms to final check-out, I evaluate your guest experience against your marketing metrics, strategies, and budgets. The result?
A holistic marketing analysis that highlights opportunities for improvement, delivering actionable insights to optimize your marketing efforts for maximum ROI.
With my PRODX 360 approach I discover what works, eliminate what's holding you back, and unlock new potential to drive more bookings!
Handpicked Clients I've Served for
BADRUTT'S PALACE St. Moritz - Switzerland
The Benjamin Hotel New York
Restaurant Le 1920 Megève - France
OSPENA Group Zürich
Fairmont Hotels & Resorts
Hotel Kindli Zürich
Champagne Fleury France
Chalet N Oberlech
Affinia Hotels & Suites New York
Eden Reserve Hotel & Villas Lake Garda
The Surrey Hotels New York
Hotel Art Nouveau Berlin
The James Hotels New York
Pretty Hotels Germany
Judith Williams GmbH München
The Langham Hotels & Resorts
UPCOMING BOOK RELEASE
ABOUT THE BOOK
Online Travel Agencies (OTAs) can diminish hotel revenues, but there's a strategic countermeasure available.
In this book, I provide actionable strategies for enhancing direct bookings by employing comprehensive digital marketing tactics.
Equipped with expert insights and real-world case studies, you will discover effective ways to take control of your hotel's marketing efforts and boost direct bookings.
Sign up for the waitlist today to be alerted as soon as the book is available for purchase, securing an early advantage in the competitive hospitality sector.
In the realm of hospitality, staying ahead of the curve is crucial. Embracing a full-spectrum digital marketing approach ensures your hotel remains a top consideration for travelers.
Just click on the book cover to get more details & to join the waitlist!
Unlock fresh insights on hotel marketing in my latest 'Rethink Hotel Marketing' blog posts!