Hi, I`m Ulrich!

If you are looking for an Digital Marketing Strategist and Trainer for Holistic Hospitality Marketing:

You found one.

Dedicated to elevating the Digital Guest Experience and always in Search of Excellence!


Join my AI & Digital Hotel Marketing Masterclass 2024!

Ulrich Franke: Digital Strategist, Speaker, Blogger, Author & Podcast Host

Current Position

Managing Director, Acronym Europe GmbH

Homebase: Berlin, Germany

Tel: +49 (0)172 9333084


Master Degree

Business & Media Pedagogics, Journalism & Communication Psychology, 2000 – 2004

Additional Qualifications:
Journalistic Volontariat
German Wine School (DWS)


Digital Experience Advisor
since 2014

PR, Content & Digital Marketing
since 2004


Finished 300+ Projects
since 2004

Focused Industries:
Hospitality, Wine, Travel & Fine Brands.

Handpicked Clients I've Served for



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Unlock fresh insights on hotel marketing in my latest 'Rethink Hotel Marketing' blog posts!